Psychology of Color, so what does that mean?
If your serious about setting up a long term business brand in what ever niche, and once you figure that out, have picked your domain name and set up your site.
The next important step that many people miss out on is knowing the importance of Color.
Check out the Video down in the post below and good view of The Psychology of Color to Increase Website Conversions, which talks about what the best color is for your conversions, some myths and facts.
What Do Colors Say About Your Business?
This info graphic below explains that very well in a visual layout of the basic primary colors.